”On a cost in use basis, you use so little that it is very competitive.” “Clearly lichen-sourced D3 is more expensive than lanolin-source vitamin D3, but not massively so”, claimed Broughton. Vitashine is sourced from an edible form of lichen that grows on rocks, trees and other locations in North America, Asia and Scandinavia. Mark Broughton: We researched a lot of candidate plant materials – lichen, mosses, mushrooms and so on- to see which contained cholecalciferol and we came across a species of lichen that allows us to get virtually the same concentration as from lanolin On a cost in use basis, you use so little that it is very competitive “They are also worried about sheep dip and undesirable compounds getting into lanolin-derived D3.” “There is a real demand from vegans and vegetarians, but many other people are also surprised to find that vitamin D3 comes from lanolin or other animal sources and would rather get it from a plant source as well,” he said. However, many firms are keen to find an alternative that doesn’t use animal products, ESB Developments director Mark Broughton told NutraIngredients-USA at the Expo West show in Anaheim earlier this year. However, the evidence suggested that D3 – which is traditionally sourced from lanolin (the pale-yellow oil found in sheep's wool) – is better utilized by the body, he said. Most plant-derived vitamin D is vitamin D2. The two primary forms of Vitamin D are Vitamin D2 (ergocalciferol) and Vitamin D3 (cholecalciferol). Many people are surprised to learn that vitamin D3 usually comes from sheep wool GHT chief executive Jim Rex said: “ While our plant based Vitamin D3 product is suitable for both vegetarian and vegan diets, we’re encouraged to see that the mainstream North American market has also responded favorably - as demonstrated by both the diversity of our direct-to-consumer sales, and the increased interest in private-label opportunities.” Mass market appeal beyond vegetarian/vegan market The gut-brain axis: Psychobiotic opportunity in 25 countriesĬalifornia-based GHT introduced the products in early March following a tie up with UK-based ESB Developments Ltd, which supplies GHT with Vitashine, described as the “ world’s only known source of Vitamin D3 manufactured without animal products”..Uncovering white spaces – Probiotics for a smooth menopause transition.Uncovering White Spaces – Probiotics for Pets.POSTbiotics – New Tools in Microbiome Modulation.After the pandemic: Business lessons and insights from 25 probiotic supplement e-markets.*During the Fitness Assessment, a certified Personal Trainer will guide you to the appropriate activities that match your interest, goals and abilities. Family memberships may feature KidZone: age appropriate kid zones and programs for ages 8 weeks - 16 years. (You may substitute one of your children under age 21 in the same household.)įamily Memberships - Includes married couples or domestic partners and your children under age 21, all living in the same household. All memberships include a one-time $49 Enrollment* fee.Ĭouple Memberships - Includes married couples or domestic partners living in the same household. Membership RatesĪll members must be 18 or older. If you are a Duke Retiree and would like to join the Club or cancel or change your membership, please call LIVE FOR LIFE and we will be happy to assist you.įor more information about this facility, please see their official website. If you have questions or encounter any operational issues with this website, please contact LIVE FOR LIFE (91, option 1) and we will help you with your application to get you started with your new membership as soon as possible.
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